I lost everything. Twice. Here's how simple rules won.
The timeline:
Left safe government job
Moved to California
Slept on a couch
Got swindled by partners
Started over
Got embezzled
Started over again
Built something real
Sold for 8 figures
The pattern? Every loss taught one lesson: Keep it simple.
Here's how we built it:
Start Small
One customer at a time
One feature at a time
One employee at a time
Stay Real
Do every job yourself first
Train your replacement
Move to the next problem
Think Clear
No fancy business plans
No MBA buzzwords
No "growth hacking"
Just:
Build something useful
Make it work better
Help real people
The result?
Millions of daily users
Enterprise-level software
8-figure exit
Then two MBAs "knew everything better." So we smiled and left.
The secret?
There are no absolutes
When stuck, leave it
Everything will be OK
Want proof? Every time I lost everything, these rules brought it back. Bigger.
Think for yourself. Test everything. Keep what works.
And smile when the MBAs arrive.